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Contegy x CADFEM

Theory becomes added value:
Complex knowledge made simple and practical – from experts, for users

CADFEM is one of the pioneers and market leaders in numerical simulation and engineering in the DACH region. A long-standing elite partner of Ansys, CADFEM supports companies across a wide range of industries in successfully using simulation technologies in development, design, and innovation – from software support and individual consulting to certified training courses.

Challenge

EMC simulation is a highly complex field that many engineers initially find abstract or difficult to grasp. The challenge was to break down the topic to make it accessible to the target group, and to support sales with targeted measures for lead generation and nurturing.

Objective

At multiple touchpoints, we develop content and formats to position CADFEM as a thought leader and trusted partner. The goal is to generate and increase interest in CADFEM as a solution provider and partner for efficient, sustainable electronics development.

Measures

As a strategic consultant and sparring partner, we develop the content and positioning of the campaign.
A white paper, a blog article, and a landing page provide high-quality content in German and English, positioning CADFEM as a thought leader.
Close collaboration with CADFEM experts ensures that all content is technically accurate and relevant to the target audience.
A consistent customer journey across all channels strengthens brand perception and increases conversion.
The targeted content strategy helps CADFEM generate high-quality leads and tap into new customer potential.

Successes

Knowledge transfer: Complex EMC topics got explained in a practical and user-oriented manner, strengthening CADFEM's position as a source of knowledge and inspiration.
Lead generation: High number of qualified leads through a conversion-optimized landing page and high-quality content.
Audience response: Overwhelmingly positive feedback, and a high number of downloads and users.
Content repurposing: The content developed serves as a long-term asset and can be flexibly reused for training, marketing, or sales purposes.

Testimonials

The Contegy team quickly and thoroughly familiarized themselves with our complex technical subject matter. I am particularly pleased that we have received consistently positive feedback – the result has impressed both our experts in the field and me personally from a marketing perspective.