About remberg
The scaleup remberg supports small and medium-sized mechanical engineering companies in the digitalization of service, installation, maintenance, and repair and has created a new category of software with its XRM solution. The term Extended or Anything Relationship Management (XRM) is based on the logic of Customer Relationship Management (CRM), but it focuses on the installed base. Put simply, the SaaS solution helps companies better manage machines, systems, equipment, buildings, or vehicles. The aim of XRM is to simplify relationships with equipment and digitize associated processes.
The Goal
remberg commissioned contegy as a sparring partner in marketing. As a scaleup with a small marketing department, the desire for external support was great - both in strategy development and in the creation of high-quality content.
The aim of the collaboration is to position remberg as a category leader in the XRM software space. Contegy is assisting remberg in building its brand and creating various types of content. Specifically, the focus is on supporting sales with targeted initiatives, presenting the product – which requires explanation – to the target audience, and communicating its added value.
The Project: Building on Foundations, Developing Communication
Contegy has been supporting remberg in the area of content marketing since May 2022. The agency advises remberg on the (further) development of its content strategy, conceptualizes campaigns, and produces content throughout the marketing funnel.
The team collaborates closely with Per Pfeifer, Head of Marketing. Larger projects are discussed during creative sessions – either virtually or in person at the remberg office – while the actual work and feedback loops occur asynchronously.
Communication happens almost exclusively via Slack and Google Docs. All concepts, tasks, and approval processes are stored transparently and can be tracked by all project participants in real time.
Our Services
Strategy Workshop and Campaign Conception:
Targeted measures to support sales
- Workshop: In May 2022, the foundation for the collaboration was laid during a full-day workshop. David Hahn, CEO, and Per Pfeifer, Head of Marketing, discussed remberg's content strategy alongside Brigitte Streibich from Contegy. A shared understanding of content marketing was developed. Building on this foundation, they collaborated on remberg's positioning and generated initial ideas on how to engage the target audience in a results-oriented manner.
- Strategic Content Production: At regular intervals, the Contegy team reviews the sales funnel at remberg, analyzes the customer journey, and identifies typical scenarios where content marketing can effectively persuade potential customers. Based on this strategic work, numerous high-quality content pieces have been created in the past, effectively addressing various stages of the sales funnel.
- Copywriting: Contegy supported a newly hired junior marketing manager in enhancing her skills in B2B marketing. The employee had previously gained experience primarily in social media and influencer marketing. Through a few sessions with Brigitte, she was able to deepen her knowledge in a technically complex market environment.
“One aspect I truly value is Brigitte's ability to stay engaged – no matter what topic we’re discussing.”
Per Pfeifer, Head of Marketing at remberg
Digital Communication:
Content along the sales funnel
- Conception and Creation of an E-book for Lead Generation: Contegy designed and created an e-book titled “The Path to Becoming a Digital Champion in Service and After-Sales,” based on extensive input from remberg. The process began with the development of the structure and storyline, followed by content creation and proofreading. The e-book serves as premium content for lead generation.
Given that the e-book is quite extensive at nearly 30 pages, Contegy also created an executive summary, which condenses the most important points for interested C-level executives into seven pages.
“In the past, I’ve worked with agencies that were usually only keen to deliver something as quickly as possible. The quality was often lacking. Contegy is different. Brigitte and the team are very conscientious, work to high standards, and immerse themselves in the topics. The quality was always fantastic."
Per Pfeifer, Head of Marketing at remberg
- Content for the Purchase Decision: Technical E-book on IT Interfaces: Since (potential) customers at remberg often raise the topic of “interfaces and APIs,” Contegy has created an e-book titled “IT Interfaces in Medium-Sized Industrial Companies.” The content is based on interviews with relevant stakeholders, including Co-Founder & CPO Julian Madrzak and Lead Product Manager Christoph Rechtsteiner, as well as our own research. The e-book is used to generate leads via LinkedIn and serves as a resource in sales for objection handling.
- Storytelling at Its Best: Customer Success Story from a Medium-Sized Mechanical Engineering Company: remberg XRM is a product that requires explanation, particularly because it defines a new software category. To illustrate its practical application, Contegy created a customer success story for remberg, which is utilized as a concrete example across various channels and throughout the sales funnel. Contegy conducted interviews with the project managers at remberg and the customer, preparing the content in a reportage style as a case study.
"Brigitte is constantly thinking about how to guide the reader through a white paper, ensuring that the target audience feels engaged. The feedback we've received on the e-books has consistently highlighted that the content is very appealing."
Per Pfeifer, Head of Marketing at remberg
