About termios
termios is an innovative joint venture resulting from a strategic partnership between LEG Immobilien, Oventrop and mantro. Their vision is clear: to develop intelligent heating technologies that improve the energy efficiency of existing properties. This is achieved by the termios Pro – a smart thermostat that ensures even heat distribution and saves up to 30 percent energy.
The Goal
How do you increase demand for a new, previously unknown product that also requires a lot of explanation? Many B2B startups like termios face this central challenge. On the one hand, the aim is to increase brand awareness and, on the other, to generate leads and convert them into customers.
Right from the start, termios focused on performance marketing: targeted SEO measures aimed to noticeably increase traffic to the website and address different personas – from real estate owners to asset managers and tenants – with consistent messaging.
The young company has been relying on Contegy since the end of 2023. The agency was initially commissioned to prepare content that was not only informative and concise, but also appealing and tailored to the target groups. The task: to translate the technical complexity of the products into easily understandable language, and to produce valuable content that has a positive impact on purchasing decisions.
The Project
Website relaunch: New digital identity
The first step was to overhaul the provisional website. While a specialized agency handled the SEO strategy and the identification of relevant keywords, the Contegy team focused on the content. Together with the experts from termios, Contegy designed the subpages, created the content, briefed the developer and managed the content in Webflow. Within just a few weeks, a completely redesigned website was created that conveys professional expertise and appeals specifically to the target groups. High-quality, SEO-optimized content ensures traffic that converts rather than wastes.
The termios magazine: More than “just” communication
As the classic website structure reached its limits, Contegy developed the idea of launching the termios magazine – a central platform for presenting news, insights and in-depth topics in a bundled format. The online magazine features informative content that wouldn't find a place on the main website, while also acting as an effective SEO tool. Able to increase visibility and boost website traffic in the long term, the magazine has become an essential part of the marketing strategy.
Content production: high-quality content
The collaboration between termios and Contegy generates a high output of high-quality content – from mailings and the termios magazine to information brochures for tenants. The variety of topics ranges from technical articles on hydraulic balancing to articles on scientific topics such as nudging and information on EU regulations. The target group-oriented communication of complex content always requires a high degree of sensitivity.
"The quality of the content is very high. The Contegy team manages to prepare even the most complex topics in a way that appeals to the target group. The feedback loops and approvals are usually very straightforward."
Stephan Thoenissen, Geschäftsführer von termios
Consulting: Strategic support for sustainable success
In addition to the planning, production and distribution of content, operational support for the termios team is a priority. As a sparring partner for the marketing manager, Contegy helped to set up the marketing processes and establish long-term content planning. The content experts act in an advisory capacity to support the planning and implementation of communication and marketing strategies. For ad hoc activities and social media content, Contegy takes over the editing and thus the quality assurance. The fast communication via Slack and the close relationship of trust between the teams are particularly noteworthy. Flexible working hours allow the team to react quickly to emerging needs and challenges.
"Since I am the only person responsible for marketing at termios, I find it extremely helpful to always have the Contegy team at my side. I appreciate the regular exchange and sparring, but also the support with short-term issues – even if it's just for a second opinion or a four-eye check."
Sarah Keller, Marketing Manager at termios
Milestones: Professional communication as strength
Startups can face considerable communication challenges that require a professional approach. In the case of termios, these included milestones such as certification for hydraulic balancing and the start of a large-scale field test, but also the delay of the product launch by several months. In such cases, Contegy develops a customized communication strategy based on proactive and transparent information for customers, partners and industry. Thanks to continuous dialog and true partnership, the trust in the brand can be strengthened in the long term.
Conclusion: quality, clarity and pragmatism
As is common for startups in the early stages, termios also requires a pragmatic approach that fits into the overall strategy. Content is produced and updated on an ongoing basis in order to meet performance targets and pick up on industry trends. However, the measures are targeted and part of a long-term, comprehensive marketing strategy that will accompany the initial growth phase.
"For us, the balance between strategy and execution was just right. The Contegy team got started immediately and achieved visible results. At the same time, they helped us to keep an eye on the big picture and put our marketing on a solid foundation."
Stephan Thoenissen, Managing Director of termios
The example of termios shows how strategic partnerships can help a young company to position itself successfully on the market. High-quality content allows to implement performance-oriented measures in a targeted manner. Transparent communication strengthens customer commitment in the long term. By continuously developing the marketing strategy, the collaboration between termios and Contegy has become a successful example of modern, efficient marketing.
