Strategic storytelling

For B2B
 & Tech

The challenges you face

Complex

Your products need explaining.

Specialised

You operate in a specialised market.

Limited

Your internal resources are limited.

Multi-layered

Your sales cycles are long and involve multiple touchpoints and decision-makers.

Under the radar

Your brand is not yet widely known.

What you can expect

Balance

We combine strategic thinking with practical execution, so your communications actually deliver results every single day.

Clarity

You know what you stand for, who you want to reach and which messages resonate with your audiences.

Brand

Your brand has a clear profile, remains consistent across channels and becomes recognisable.

Processes

Lean structures, clear responsibilities and meaningful KPIs bring order to your marketing and communications.

Content

You get valuable content that matters to your audiences and supports your business goals.

Positioning & Messaging

Can you explain what you do in three sentences? We help you put it into words. Clear positioning and well-founded messaging set the stage for your sales, marketing, and communications—driving real business impact. Practical, efficient and focused.

Hands-on Workshop

We take a deep dive into your brand together. We analyse your audiences, products and USPs using interviews, interactive exercises and live feedback.

Proven methods

We use state-of-the-art, proven methods. In our workshops and sessions, you get to know approaches such as Design Thinking, Value Proposition Design and Category Building.

strategic foundation

Based on the results of the workshop, we develop a foundational document that captures what you do and the value you create. It gives your teams clarity and creates a shared point of reference.

Core Messaging

We develop your core messages using a modular approach. You can adapt and use them across the entire customer journey, depending on the channel and format—while keeping your brand communication consistent.

Authentic is the new cool.

PR &
Social

We take your content beyond your own channels and into business and trade media, podcasts and events. This raises your visibility, builds credibility and creates lasting trust among your target audiences. We develop the strategy for your social media channels, create content and manage your profiles in a way that stays true to your voice.

Storytelling

Based on your brand positioning and core messages, we develop topic-driven communication strategies and storylines that engage your audiences.

Network

We have a strong network of editorial contacts across business and trade media. We identify the media outlets your target audiences actually follow and advise you on where your PR can have the greatest impact.

Media Relations

We proactively place your topics in relevant business and trade media and make sure you show up where it really matters.

Stories over specs.

Campaigns
& Content

Whether it is a product launch, an industry campaign or a brand relaunch, we develop and deliver creative campaigns using a 360-degree approach. We measure, evaluate and optimise our work to achieve your goals. We also create high-quality, audience-relevant content across the entire customer journey: websites, blog articles, social media posts, white papers, studies, case studies, videos, podcasts, pitch decks and more...

One partner for all your content

You reach your audiences with consistent content across all relevant channels and formats. Your brand remains coherent throughout—in words, visuals and tone of voice.

Creativity meets business

We are creative, but always practical and focused on results. We never produce content for its own sake. Every piece is based on a well-considered concept and designed to support your strategy. The result is measurable, scalable value for your business.

Content repurposing

We plan your content for reuse across different formats and channels right from the start. This allows you to get more impact from the content you already have and keep developing it in new ways.

Think big, talk bigger.

Consulting
& Interim

Are you looking for temporary support, a strategic sounding board or an outside perspective? We offer interim solutions, including fractional CMO support, and bring structure to your processes, tools, operations and KPIs. We also advise you on building and developing your internal team and external agency setup. We support, coach, prioritise and get hands-on.

Years of experience

Through numerous projects with and for agencies, consultancies and companies, we have developed a strong understanding of proven methods and best practices. We adapt them to your specific needs.

Strategic Sparring

We challenge your plans, prioritise initiatives and sharpen your focus. This helps you make marketing and communications decisions faster—and ensures they support your goals.

Fractional CMO

We take on the strategic leadership of your marketing and communications on a temporary basis. In this role, we coordinate teams, partners and activities, making sure strategy and execution work together.

Bringing order to your processes

We analyse your existing processes, tools and interfaces and identify sources of friction. We then develop a lean setup with clear responsibilities and define meaningful KPIs, so you can track progress transparently and make targeted improvements.

Team Coaching

We work alongside your team, provide feedback and strengthen their skills. This creates a team that works independently and supports your growth objectives.

Less noise.
More meaning.

Interested?

We’d love to hear from you.

Get in touch