CADFEM | Lead generation

CADFEM is one of the pioneers and market leaders in numerical simulation and engineering in the DACH region. As a long-standing Ansys Elite Partner, CADFEM helps companies across a wide range of industries use simulation technologies successfully in development, design and innovation—from software solutions and tailored consulting to certified training programmes.

About the project

The Challenge

EMC simulation is a highly complex field that can initially seem abstract or difficult to access for many engineers. The challenge was to make the topic relevant and accessible to specific target audiences while supporting the sales team with focused lead generation and nurturing activities.

The objective

We developed content and formats for several touchpoints to position CADFEM as a thought leader and trusted partner.The goal was to generate and strengthen interest in CADFEM as a solution provider and partner for efficient, future-ready electronics development.

What we did

Strategic consulting & sparring

As a strategic consultant and sparring partner, we develop the content and positioning of the campaign.

Content creation

A white paper, a blog article, and a landing page provide high-quality content in German and English, positioning CADFEM as a thought leader.

Collaboration with experts

Close collaboration with CADFEM experts ensures that all content is technically accurate and relevant to the target audience.

Improving the customer journey

A consistent customer journey across all channels strengthens brand perception and increases conversion.

Developing a content strategy

The targeted content strategy helps CADFEM generate high-quality leads and tap into new customer potential.

Services

Results

Knowledge transfer

Complex EMC topics were presented in a practical, user-focused way, strengthening CADFEM’s position as a source of knowledge and a driver of innovation.

Lead generation

The conversion-focused landing page and high-quality content generated a high number of qualified leads.

Audience response

The campaign received consistently positive feedback and achieved high download and engagement rates.

Content repurposing

The content developed for the campaign continues to serve as a valuable asset and can be reused flexibly for training, marketing and sales.

testimonial

»The Contegy team quickly got to grips with our complex technical subject and worked in a very focused way. I was particularly pleased to receive consistently positive feedback internally. The result impressed both our subject-matter experts and me from a marketing perspective.«