Golfstrom | Rebranding

Golfstrom is a fintech startup in the renewable energy sector. Through its platform, installation companies offer their customers flexible financing solutions for solar systems and heat pumps. In this way, Golfstrom helps installers take on more projects, while making sustainable energy solutions more accessible.

About the project

The Challenge

Golfstrom does not sell solar installations or heat pumps. Instead, it supports installation companies with suitable financing solutions. However, this role was not clearly communicated through the previous branding. The new brand had to convey this message more effectively, build trust and reflect the team's innovative spirit.

The objective

The goal was a cohesive brand strategy that clearly positions Golfstrom in the market, estabishes a shared understanding of the brand and highlights the company's forward-looking character. This lays the groundwork for a professional and cohesive brand presence, with consistent messaging across all target audiences and touchpoints — from the website and social media channels to everyday sales materials.

What we did

Strategy workshop

In a workshop with Golfstrom's co-founders and marketing manager, we laid the strategic foundation for the rebrand. The focus was on Golfstrom's business model, what the company stands for, as well as the needs of the relevant target groups.

Corporate Identity

Based on the workshop, we developed a cohesive brand identity that brings together the brand core, positioning, vision and value proposition for each target group. The result is a clear direction for both communication and corporate design.

Corporate Design

Working closely with Golfstroms's team and a brand designer, we developed a new visual identity. The logo, colour palette, typography and imagery translate the brand strategy into a distinctive and recognizable look.

Website relaunch

Together with a web-designer, we created a modern, on-brand and user-friendly website. Contegy was responsible for the content, from site structure to copy, ensuring a clear narrative and consistent messaging.

Brand templates

Based on the new brand identity, we created templates for practical use across different channels and formats. These help the team maintain consistent, on-brand communication over time.

Services

Results

Clear positioning

The refined positioning establishes Golfstrom as a financing partner and enabler for installers. It clearly communicates the value the company brings to its target group.

Brand identity that reflects the team

Consistent messaging, brand values and tone of voice create a shared understanding of the brand that resonates with the team and provides clear direction for communication.

Distinctive corporate design

The team identifies with the new look and receives positive feedback from its own network.

Independent implementation

The new templates simplify everyday content creation, enabling the team to produce materials independently, efficiently and on-brand in the long term.

testimonial

» [...] Today I realize how much more clear the new brand communicates what Golfstrom stands for: a fintech company that helps local installers make renewable energy accessible to more people.«

Celine Slamek

Marketing & Communications Manager at Golfstrom

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