freelance.group | Personal branding

freelance.group is an international management holding company that operates several digital platforms, including freelance.de, freelance.ca and freelance.co.uk. These platforms connect companies around the world with the right experts for their needs.

About the project

The Challenge

Despite maintaining active company pages, the personal LinkedIn profiles of freelance.group’s CEOs were attracting little attention. This limited their reach and influence across the LinkedIn network.

The objective

The goal was to make the CEOs’ personal profiles more visible through a sustainable LinkedIn strategy, increase brand awareness and support sales activities. The strategy was also designed to expand the executives’ LinkedIn networks, encourage professional exchange and establish their position as industry experts over the long term.

What we did

LinkedIn workshops

In a series of LinkedIn workshops, we defined the objectives and positioning and shared practical advice on becoming a corporate influencer.

LinkedIn profile optimisation

We optimised the executives’ LinkedIn profiles to position them as experts and create a clear point of reference for their communities.

Strategy & editorial calendar

A well-considered strategy and detailed editorial calendar created the foundation for successful content marketing.

Content creation

Tailored content strengthened the executives’ personal LinkedIn presence over the long term.

Performance monitoring

We continuously refined the LinkedIn strategy based on performance data and insights.

Services

Results

Feedback from the network

The LinkedIn posts are perceived as authentic and relevant.

Soft KPIs

Both CEOs developed sustainable routines and now regularly publish high-quality content on LinkedIn.

Hard KPIs

The LinkedIn activities of one of the CEOs contributed to winning a new client and signing a contract.

Strong performance

The LinkedIn posts generate up to 11,000 impressions from an audience of 3,000 followers and achieve engagement rates of up to 4.86%.

testimonial

»The Contegy team manages to turn minimal input into content that reflects my own tone of voice and point of view.«

Robin Gollbach

CEO at freelance.de

»The Contegy team responds quickly and flexibly, even to last-minute requests. A LinkedIn post on the same day? No problem!«

Simon Gravel

CEO of freelance.ca, Founder of freelance.group

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