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Contegy x freelance.group

Boosting LinkedIn visibility:
Positioning c-suite executives as authentic industry experts

Back to project overview

freelance.group is a global management holding company that operates various digital platforms, including freelance.de, freelance.ca and freelance.co.uk. They match companies worldwide with suitable experts.

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Challenge

Despite maintaining active company channels, freelance.group found that the personal LinkedIn profiles of their CEOs received little attention. The result was limited reach and less impact within the LinkedIn network.

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Objective

Based on a sustainable LinkedIn strategy, the project aimed to increase the visibility of the CEOs' personal profiles, boost brand awareness and support sales activities. The idea was to expand the executives' LinkedIn network, promote professional exchange and strengthen their position as industry experts in the long term.

Measures

  • In LinkedIn workshops, we define goals and positioning, and provide practical advice on the topic of corporate influencers.
  • Optimizing their LinkedIn profiles helps position the experts and creates clarity for the community.
  • A well thought-out strategy and an elaborate editorial plan form the basis for successful content marketing.
  • Customized content boosts the presence of the personal LinkedIn profiles in the long term.
  • Based on performance monitoring, we continuously improve the LinkedIn strategy.

Successes

  • Positive feedback from within the network: The LinkedIn posts are perceived as authentic and relevant.
  • Soft KPIs: Both CEOs have developed routines and regularly publish high-quality content on LinkedIn.
  • Hard KPIs: The LinkedIn activities of one CEO have led to a deal with a new customer.
  • High performance: The LinkedIn posts receive up to 11,000 impressions (at 3,000 followers) and achieve engagement rates of up to 4.86%.

Testimonials

The Contegy team responds quickly and flexibly, even to last-minute requests. A LinkedIn post on the same day? No problem!
Simon Gravel
CEO of freelance.ca, Founder of freelance.group
With minimal input, the Contegy team manages to create content that reflects my own tonality and opinion.
Robin Gollbach
CEO of freelance.de

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