termios

The objective

How do you generate demand for a new, previously unknown product that also requires a great deal of explanation? This is a key challenge for many B2B startups like termios. On the one hand, they need to build brand awareness. On the other, they need to generate leads and convert them into customers.

From the outset, termios focused on performance marketing. The goal was to significantly increase website traffic through targeted SEO activities and address different personas—from property owners and asset managers to tenants—with consistent messaging.

Since late 2023, termios has worked with Contegy. The agency was initially commissioned to make the company’s content not only informative and concise, but also engaging and tailored to the needs of its target audiences. The task was to translate the technical complexity of the products into clear, accessible language and create valuable content that would positively influence purchasing decisions.

The project

Website relaunch: A new digital identity

The first step was to overhaul the company’s provisional website. While a specialised agency focused on the SEO strategy and identifying relevant keywords, the Contegy team concentrated on the content. Working closely with termios’ experts, Contegy planned the website’s subpages, created the content, briefed the developer and managed the content in Webflow. Within just a few weeks, a completely redesigned website was created—one that communicates technical expertise while speaking directly to the relevant target audiences. High-quality, SEO-optimised content generates traffic that does not simply disappear, but converts.

The termios magazine: More than “just” communication

When the website’s traditional structure reached its limits, Contegy developed the idea for the termios Magazine—a central platform for bringing together news, insights and in-depth topics. The online magazine provides space for informative content that does not fit elsewhere on the website, while also serving as an effective SEO tool. By increasing visibility and driving sustained growth in website traffic, the magazine has become an essential part of termios’ marketing strategy.

Content production: High-quality content

The collaboration between termios and Contegy is characterised by a high volume of high-quality content—from email campaigns and articles for the termios Magazine to information brochures for tenants. The topics range from technical articles on hydraulic balancing to pieces on scientific topics such as nudging, as well as explainers on EU regulations. Communicating complex topics in a way that is relevant to each audience always requires a great deal of sensitivity and precision.

‍

“The quality of the content is very high. The Contegy team manages to make even the most complex topics accessible to our target audiences. The feedback and approval process is usually very straightforward.”

Stephan Thoenissen, Managing Director at termios

‍

Consulting: Strategic support for sustainable growth

In addition to planning, producing and distributing content, Contegy provides hands-on support to the termios team. As a sounding board for the Marketing Manager, Contegy helped establish marketing processes and implement a long-term content planning approach. The content experts provide strategic advice and support the planning and implementation of communications and marketing strategies. For ad hoc activities and social media content, Contegy provides editorial review and quality assurance. The teams particularly value the fast communication via Slack and the close relationship built on trust. The flexible hourly arrangement makes it possible to respond quickly to changing needs and challenges.

‍

“As I am solely responsible for marketing at termios, having the Contegy team by my side is extremely helpful. I value our regular exchange and the opportunity to use them as a sounding board, as well as their support with short-notice requests—even if it is just for a second opinion or an extra pair of eyes.”

Sarah Keller, Marketing Manager at termios

‍

Milestones

Professional communication as a strength

Startups can face significant communication challenges that require a professional approach. For termios, these included milestones such as certification for hydraulic balancing and the launch of a large-scale field test, as well as the product launch being delayed by several months. In situations like these, Contegy develops a tailored communications strategy based on proactive and transparent information for customers, partners and the wider industry. Ongoing dialogue and an open, collaborative relationship help strengthen trust in the brand over the long term.

Conclusion

Quality, clarity and pragmatism

As is typical for companies in the early stages of development, termios needs a pragmatic approach—one that also fits into a broader strategic framework. To meet its performance goals and respond to industry trends, the company continuously creates and updates content. At the same time, these activities are targeted and form part of a long-term marketing strategy designed to support termios through its initial growth phase.

‍

“The balance between strategy and execution was exactly right for us. The Contegy team was able to get started straight away and deliver visible results. At the same time, they helped us keep the bigger picture in view and build a solid foundation for our marketing.”

Stephan Thoenissen, Managing Director at termios

‍

The termios case demonstrates how strategic partnerships can help a young company successfully position itself in the market. High-quality content ensures that performance-focused activities are implemented effectively. Transparent communication strengthens customer engagement over the long term. The continuous development of the marketing strategy makes the partnership between termios and Contegy a strong example of modern, effective marketing.